This conceptual branding project for a Taiwanese teahouse aims to appeal to an older audience seeking a calming space to enjoy tea and company.
I used vintage illustrations of tea leaves and a kettle, and included hand-drawn floral elements in muted pinks and greens to add interest and a touch of whimsy.
I set the Mandarin text in the elegant Jinxuan and the English not in the corresponding English font, but a serif named Alkes. The two fonts have similar thick-to-thin contrasts in their strokes, making them pair together seamlessly.
